Creative studio / Lake Mary, FL

Created to create. Built to create.

Creators·Brands·Service businesses

Tov Digital Studio is a creative studio in Lake Mary, Florida, led by brand strategist Jushep Otalora. We work out what makes your brand worth remembering, then make it: the identity, content, footage, ads, website and follow-up that put it in front of customers.

Get a Free Brand Evaluation Free. 30 minutes. Google Meet. With Jushep. See how it works

01 point of view

Posting more won't fix a brand nobody can describe.

A logo, a content calendar, an ad budget and a website can each be good and still not work together. You get a lot of activity and not many customers. We start by getting clear on who you are for and what you want to be known for. Then every piece we make, from a reel to a landing page to the text that goes out when you miss a call, pulls the same way.

Think it through.Make it well.Keep it working.

02 what we do

One studio. Three jobs.

Strategy

Know what you're saying.

Free Brand Evaluation and Brand Strategy Session
Positioning and messaging
Brand direction
Content strategy
Connections and partnerships

Creative

Make it worth looking at.

Branding and identity
Content creation, video editing and social
Podcasting
Action and extreme-sports footage
Merch
Websites

Growth

Get it seen, then follow up.

Advertising
Landing pages and funnels
CRM, missed-call text back, review requests and follow-up automation
Monthly reporting

Made for

Creators

Your name is the product. We help it look and sound like one.

Brands

The same voice and look everywhere you show up.

Service businesses

Easy to find, easy to trust, easy to book.

Branding, merch, podcast and footage projects are quoted on the call.

03 how we work

Four steps. You always know which one you're in.

Evaluate

We look at your brand and what you put out. You get a straight answer on what to fix first and whether we are the right fit. No pitch deck.

Free · 30 minutes

Strategize

A working session with Jushep. We settle who you are for, what you say, and how it looks and sounds, and decide what to make first. If you sign with us within 14 days, the $450 is credited to your first month.

From $450 · 2 to 3 hours

Create

We make it: the brand, content, footage, ads, site and systems, in the order the plan says.

Project or month to month

Optimize

A short report and a check-in: what worked, what did not, what we change next. No promised numbers.

Monthly

04 pricing

Start free.
Go as deep as you want.

· Start here

· Projects

· Monthly, month to month

Prices are starting points. Final scope and price are confirmed on your call. Ad spend is paid straight to the ad platform and is separate from our fee.

Get a Free Brand Evaluation

05 work

Work, as it ships.

We're a young studio and we'd rather show you real things than invent a wall of logos. Here is what we can show today.

Studio Project 01

Tov Digital

Our own identity: three logo directions explored, one chosen, a wordmark and a monogram, and this site.

The three directions we explored. We kept the editorial wordmark and the monogram.

A worked example

A Brand Evaluation of our own brand

What you walk away with, shown on ourselves. This is an example, not a client.

See the example

What we looked at: Our homepage, how someone books a call, how we show up in search, and how we describe ourselves.
What we found: No proof of work on the page yet. Three different names for the same free call. Nothing counting bookings.
What we fixed first: Said plainly who we help. Gave the free call one name. Put what we can honestly show on the page. Set up a way to count bookings.

In progress

Local partners

Currently partnering with local businesses on social media and ads. Their work and results go here once they are in and approved.

06 about

You talk to the person who plans it.

I'm Jushep Otalora, a brand strategist, and I run Tov Digital Studio from Lake Mary, Florida, for creators, brands and service businesses in Seminole County and across Central Florida, and remotely anywhere else.

I take every Brand Evaluation myself, and the plan that comes out of it is mine. Then the studio makes the work, and I stay on it: I'm in the monthly check-in and accountable for what we said we would do.

07 questions

Straight answers.

What happens in the free Brand Evaluation?

It's a free 30 minute call on Google Meet with Jushep. We look at your brand and what you are putting out, talk through your goals, and tell you honestly what we would fix first and whether we are the right fit.

How is that different from the Brand Strategy Session?

The evaluation is a first look. The Brand Strategy Session is a 2 to 3 hour working session where we do the deeper thinking together. It starts at $450 and is credited to your first month if you sign within 14 days.

What does it cost?

The evaluation is free. A Brand Strategy Session starts at $450. Content Studio starts at $750 a month, Content + Growth at $1,250 a month plus ad spend, and Full Engine at $2,000 a month plus ad spend. Websites start at $1,500. Branding, merch, podcast and footage projects are quoted on the call.

Is ad spend included?

No. Ad spend goes straight to the ad platform and is separate from our fee.

Is there a contract?

Retainers are month to month, with no long-term lock-in, and we earn the next month. Scope and terms are agreed before we start.

How long until I see results?

Content builds over weeks, not days. Ads can bring in leads sooner, but the first stretch is testing and tightening. We set honest expectations on the call and report monthly. We don't promise specific numbers.

How long does a project take?

It depends on the scope. We'll give you a timeline on the call.

Do I need a website already?

No. A website build or the Full Engine covers it. If you have one, we can work with it or build a focused page next to it.

Who owns what you make?

We go through who owns what on the call, and it's part of the agreement for each project, so there are no surprises.

Do you work outside Lake Mary?

We're based in Lake Mary and serve Sanford, Seminole County, Orlando and the rest of Central Florida. We also work remotely with clients anywhere. Need something shot in person? Ask on the call.

Let's make something.

Book a free 30-minute Brand Evaluation. No pitch deck. A straight look at your brand and what to fix first.